Council hunting for "happy" customers-Image by Magic Creative from Pixabay

Council hoping for a change of luck in the annual Community Satisfaction Survey.

South Gippsland Shire Council is getting ready for the 2021 Community Satisfaction Survey to commence for the eleventh year running.

The yearly survey, which is distributed to a random sample of community members by independent consultant JWS Research, is one of the key ways Council checks the pulse on how it is tracking in the eyes of the community. The objectives of this research are to assess satisfaction among South Gippsland Shire residents in relation to services, facilities and other activities of Council, and provide insights into how Council can best invest its resources to improve residents’ satisfaction with its overall performance.

Last year, the survey period was postponed due to COVID-19, but this year, it is on track to be done over the next few weeks.

Council is encouraging all community members to, if given the opportunity, complete the survey and provide their honest feedback to allow us to improve.

Last year, the survey showed a dramatic drop from the level achieved by the elected Councillor body. In fact, Council was asked if there was ever a worse year recorded up to the Councillors being dismissed and they could not find one.

In four of the key indicator measures Council scored a massive 59% rating for overall dissatisfaction with Council. Survey respondents could not pick a worse level. Those areas were Council Reputation, Rates Being Reasonable, Financial Management, and Leadership.

This year Council has selected a different company to do the research. Council asks for this “feedback” because the State Government mandates this must be done. What they choose to do or not do with the responses however is a moot point. 

They claim they use the results to help determine how Council is to “invest its resources into improving resident’s satisfaction with Council’s performance”. Surely the satisfaction should come from actual improvements in Council’s service levels and performance not how well Council “buys” higher ratings by selectively distributing scarce ratepayers’ funds. Just to make Council look good.